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Twitter- You either love it or hate it!

  • There are those who feel it is self-indulgent and useless when it comes to promoting your business or career.
  • There are those who find it fun, powerful, engaging, entertaining or just plan addicting.

Regardless of which category you fall into, I want to share a couple of quick stories themed “How Twitter can help you face-to-face network”. I want to share some of the powerful connections I have experienced using those pesky 140 characters.

Great Connection Moment #1

On a date at my favorite NYC restaurant in December,  I tweeted about the delicious meal I was having and the spectacular quality of the ingredients. That tweet aroused the interest of the owner who does his own tweeting (love that!). Over the following weeks, we talked back and forth on Twitter about my love of the restaurant (been going there for almost 20 years but never met him) and some funny exchanges: quality of the food vs. quality of the date (smile). Fun. Authentic. Hysterical at times. Told him I was headed in there for brunch on yet another date with a different person a few weeks later. I was greeted with a reserved table sans the hour-long wait, special attention and a fully comped meal. Business owners and food lovers alike take heed. Brand loyalty is rewarded! All starting with 140 characters!

Great Connection Moment #2

Headed to the Do It In Person Party during NY Entrepreneurial Week a few years ago after just starting my business, I was certain I knew absolutely no one at the party.  I was on my own, but I enjoy meeting people so I thought, “this will be fun!”

After getting a drink, I wandered over to a guy, Nick, who looked nice and was not speaking to anyone at the time. We struck up a conversation about technology since that is his passion. Soon another person joined us- a lovely female copywriter named Sara. The conversation soon took a turn to social media (big surprise since it is one of my favorite conversation topics) and lo and behold we discovered that both Nick and Sara learned about the party on Twitter. How Fun!

We vowed to keep in touch and sure enough, the three of us continued to tweet.  A few months later had a meeting of the minds at a funky downtown hotel one afternoon.  Sara has since moved to Denver but we all send a tweet out to each other every once and a while keeping each other in mind for referrals.

Great Connection Moment #3

Matthew, a friend and colleague of mine who used to live here in NYC hosted a virtual telesummit of fascinating speakers a while back. I spent much of my time during the interviews tweeting nuggets of wisdom and observations to pass on. I was not alone in this. Another person named Jared was doing the same. With each interview it became more and more fun for me to share the space with him. And from that point on, we followed each other on Twitter and shared a few thoughts from time to time.

Not long after the telesummit, Matthew and I were in Seattle at a weekend event at which I was speaking and he told me he was getting together with a new friend who had recently moved to Seattle. Cool. But even more interesting was that the two of them had struck up a friendship first on Twitter and then over the phone. This was the first time they were meeting. When he told me it was Jared I squealed with delight! Oh I wanted to meet him too! And I did- he is as smart, quirky and generous in person as he is on Twitter.

And there are so many more of these stories! Stories from sporting events, coffee shops, concerts, lines at stores, Amtrak train rides and the list goes on!

Twitter is just a tool. A tool that can absolutely be used to help you to build your networking circle and provides for fun and often off-beat face-to-face networking opportunities with people you may not have interacted with in any other way!  Don’t be afraid! Try it! All you have to lose is a few 140-character thoughts!

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There are those moments in life that are etched in our brain.

Some thrilling. Some devastating. But always IMPOSSIBLE to forget.

Where were you when you heard the news? The situations to which I am referring might be life situations, natural disasters, highlights or lowlights of your life up to that point, critical thinking moments- but all that change your perspective on life in some remarkable way.

And of course, depending on your age, generation and life experiences, they vary.

Where were you when you heard the news that:

  • Kennedy had been shot
  • You were promoted to your dream job
  • The Challenger Shuttle exploded
  • The book that would change your life even existed
  • Hurricane Katrina hit the Gulf
  • He asked you to marry him
  • Your favorite team won the Super Bowl
  • A plane hit the World Trade Center
  • Your family member was sick
  • You were pregnant
  • You won a prestigious award
  • Your book was being published
  • You landed your first client
  • The Berlin Wall came down

We ALL have impactful moments in our life. Many are the mainstream moments shared by so many and others are very personal and individualized, such as taking a local sculpting class and recognizing that you had a calling to be an artist.We are talking about those moments that send chills down your spine.

This weekend, I came face-to-face with one of mine.

Where I was when I first heard about Twitter!

Are you laughing? It’s okay. I know this is definitely not a mainstream moment that we are all sharing right now. But I will tell you that it changed the trajectory of my life forever!

If I followed all guideposts and generational understanding, I should not even like Twitter. But I have never followed “the rules” that way. I am a gal in her 40’s who used a typewriter to write college papers, who has a secretary who typed her marketing copy in her first job out of college, and who didn’t have email or databases readily available until she had been working 7 years in Corporate (and even then, I had just received approval to wear pants to work!)

Fast-forward a decade= I was a Recruiting Technology Thought Leader consulting on the use of technology and social media in the recruitment space as the head of Consulting for Monster.com

Completely unlikely given the statistics and my profile and yet, so many of those remarkable “heard the news” moments for me are about technology.  It is a calling for me. An interest I cannot explain. The use of technology and social media just fascinates me.

And I remember exactly where I was when I first heard about Twitter.

It was 2008 in a meeting with some Monster colleagues and our creative partners at the time, Jack Morton Worldwide. One of the young women who worked in their digital area was talking about having just run the Boston Marathon and sending updates along the race using Twitter. My ears perked up and I remember getting a little flushed and then very cold. YIKES- this is important stuff I thought. “My life is changing right now!” And the questions started pouring out of my mouth as fast as I could articulate them. I never looked back. I was hooked.

I went on to evangelize about the use of Twitter for recruitment purposes. But those recruiters can be slow adopters to technology. Thank goodness, my colleagues and friends at Monster were not! I had so much fun playing in that arena but I did not step into the true power of Twitter until I started my own business and was my own brand- not a tweeting minion of a corporate brand. But I will save all that for another blog post. There will be more! Suffice it to say that I will be forever grateful to that moment when I first heard about Twitter and ideas for its impact started flooding my consciousness.

Take a moment and think about what YOUR moments have been. Some mainstream, some very personal and some may be a little unique-even quirky!  Regardless of what they are, you can be 100% certain that they impact your business every day because they change the way you look at the world and your place in it.

Where were you when you heard the news?

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Twitter- You either love it or hate it!

  • There are those who feel it is self-indulgent and useless when it comes to promoting your business or career.
  • There are those who find it fun, powerful, engaging, entertaining or just plan addicting.

Regardless of which category you fall into, I want to share a couple of quick stories themed “How Twitter can help you face-to-face network”. I want to share some of the powerful connections I have experienced using those pesky 140 characters.

Great Connection Moment #1

Headed to the Do It In Person Party during NY Entrepreneurial Week earlier in the year, I was certain I knew absolutely no one at the party.  I was on my own, but I enjoy meeting people so I thought, “this will be fun!”

After getting a drink, I wandered over to a guy, Nick, who looked nice and was not speaking to anyone at the time. We struck up a conversation about technology since that is his passion. Soon another person joined us- a lovely female copywriter named Sara. The conversation soon took a turn to social media (big surprise since it is one of my favorite conversation topics) and lo and behold we discovered that both Nick and Sara learned about the party on Twitter. How Fun!

We vowed to keep in touch and sure enough, the three of us continued to tweet.  A few months later had a meeting of the minds at a funky downtown hotel one afternoon.  Sara has since moved to Denver but we all send a tweet out to each other every once and a while keeping each other in mind for referrals.

Great Connection Moment #2

Matthew, a friend and colleague of mine here in NYC hosted a virtual telesummit of fascinating speakers earlier this year. I spent much of my time during the interviews tweeting nuggets of wisdom and observations to pass on. I was not alone in this. Another person named Jared was doing the same. With each interview it became more and more fun for me to share the space with him. And from that point on, we followed each other on Twitter and shared a few thoughts from time to time.

Last month, Matthew and I were in Seattle at a weekend event at which I was speaking and he told me he was getting together with a new friend who had recently moved to Seattle. Cool. But even more interesting was that the two of them had struck up a friendship first on Twitter and then over the phone. This was the first time they were meeting. When he told me it was Jared I squealed with delight! Oh I wanted to meet him too! And I did- he is as smart, quirky and generous in person as he is on Twitter.

And there are so many more of these stories!

Twitter is just a tool. A tool that can absolutely be used to help you to build your networking circle and provides for fun and often off-beat face-to-face networking opportunities with people you may not have interacted with in any other way!  Don’t be afraid! Try it! All you have to lose is a few 140-character thoughts!

Read Full Post »

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